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Marketers need to leverage network data

The number one mobile operator goal of meeting customer satisfaction is being impeded by a shortage of data relating to the customer experience.

Using network monitoring solutions to obtain an end-to-end holistic view of the customer...

27/02/2014 - 14:24
CEM
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It's all about the customer

It's all about the customer

Astellia's recent research has shown that ARPU and churn are the two Key Performance Indicators (KPIs) by which the mobile industry has traditionally been measured. These two KPIs reveal the performance of any mobile operator but more...

27/01/2014 - 15:17
CEM
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