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- Does my data plan fit teenage usage and behavior?
- Which handset should I promote to deliver the highest quality video experience?
- Which of my customers are on the verge of churning?
- Who are my most valuable subscribers and how can I increase their loyalty?
With many markets approaching mobile saturation, operators are shifting from a mass customer acquisition approach to a much more quality and customer-focused strategy aiming at increasing brand loyalty and ARPU.
Emerging markets operators are experiencing strong growth driven by increasing demand for mobile broadband. They are now looking to realize incremental revenues and encouraging their subscribers to upgrade from prepaid to post-paid plans.
This tailor-made strategy requires operators to put themselves in the customer’s shoes and gain solid insight into customer's usage patterns, experience and expectations. It also implies being able to handle and solve customer complaint in a very effective way to reduce service downtime.
Astellia value proposition
Our customer assurance solution provides operators’ marketing and customer care departments with 360° analytical, reporting and investigation capabilities for:
- Successful tailored marketing campaigns
- Fast customer complaint investigation and resolution
- Mobile Handset performance and usage analysis