Select handsets providing best user experience

Customer

Major European Tier 1 operator

• More than 20 million subscribers
• GSM, GPRS and UMTS networks
• 60 RNC and 15 SGSN monitored

Challenge

The mobile operator is offering packaged mobile data plans with subsidized handsets. This strategy has been particularly successful for retaining customers, gaining new subscribers and increasing mobile data adoption.

However, the surge of smartphones and increased data traffic has led to heavy pressure on its network. The operator was finding it increasingly difficult to test all mobile devices before their market launch. Some of them were responsible for poor service quality and network inefficiency. Subscribers tend to think that the operator’s network was responsible for this poor user experience and were at risk of churning.

Solution

The operator has been using Nova Analytics Handset Profiling application for 5 years to:

• Assess and benchmark handset performance,

• Measure mobile data experience per handset,

• Analyze handset behavior and interactions with network equipment,

• Detect / reconfigure / withdraw faulty devices,

• Help the marketing department create a bundle data plan with the most suitable handsets