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Accelerate mobile data service adoption
Customer
Airtel Africa
- Presence in 16 African countries
- 50 million subscribers
- 2G and 3G networks
Challenge
The Airtel Group launched new 3G data services and wanted to monetize them as quickly as possible. In this context the operator wanted to accelerate new service adoption and increase ARPU by ensuring fast access to vibrant multimedia content and the best quality of experienece to its customers
Solution
Airtel’s data service acceleration project
A recent project carried out by the Astellia Consultancy & Services business unit for Airtel Africa illustrates how Airtel managed to speed up mobile data service adoption and increase ARPU and revenue.
The audit was carried out in 4 stages:
- Measuring end-to-end quality of experience and network performance
- Deep investigation of the uncovered problems
- Astellia recommendation implementation
- Improvement verification
The data service acceleration project was performed in close collaboration with Astellia. It enabled us to optimize network performance, improve customer experience and thereby generate additional revenue on high value data services.
Astellia was selected for its strong expertise in end-to-end mobile data analysis and its unique solution measuring subscribers’ quality of experience.
Abdelhafid Tchoketch, Radio Frequency Manager – Airtel Africa.
Customer Benefits
- Revenues: +$1,200,000 a year
- Network access to 100% of subscribers
- Optimized web experience
- Faulty handsets identified and reconfigured
- Viruses removed from the network
Download Case Study
