The Airtel Group launched new 3G data services and wanted to monetize them as quickly as possible. The operator wanted to accelerate new service adoption and increase ARPU by ensuring fast access to vibrant multimedia content and the best quality of experience to its customers.
Airtel’s data service acceleration project.
An in-depth audit was carried out by Astellia’s consultants in order to speed up mobile data service adoption and increase ARPU and revenue.
The audit was carried out in 4 stages:
“The data service acceleration project was performed in close collaboration with Astellia. It enabled us to optimize network performance, improve customer experience and thereby generate additional revenue on high value data services. Astellia was selected for its strong expertise in end-to-end mobile data analysis and its unique solution measuring subscribers’ quality of experience.”
VP Head CAPEX planning and roll-out, Airtel Africa
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