The mobile operator is offering mobile data plans with subsidized handsets. This strategy has been particularly successful for retaining customers, gaining new subscribers and increasing mobile data adoption.
However, the surge of smartphones and increased data traffic has led to heavy pressure on its network. The operator was finding it increasingly difficult to test all mobile devices before their market launch. Some of these handsets were responsible for poor service quality and network inefficiency. However, subscribers tend to think that it is the operator’s network that is responsible for this poor user experience and are at risk of churning.
The operator has been using Nova Analytics for 5 years to:
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Nova Analytics is a business intelligence application to help you make effective and informed decisions through multi-dimensional insights. Nova Analytics is designed to meet multiple needs within your organization including: network optimization, customer value management, customer experience management and service quality management.