Knowledge box
Success stories

Select handsets which provide the best user experience

Customer

  • Major European Tier 1 operator
  • More than 20 million subscribers
  • 2G , 3G & 4G networks
  • 60 RNC and 15 SGSN monitored

 

Challenge

The mobile operator is offering mobile data plans with subsidized handsets. This strategy has been particularly successful for retaining customers, gaining new subscribers and increasing mobile data adoption.

 

However, the surge of smartphones and increased data traffic has led to heavy pressure on its network. The operator was finding it increasingly difficult to test all mobile devices before their market launch. Some of these handsets were responsible for poor service quality and network inefficiency. However, subscribers tend to think that it is the operator’s network that is responsible for this poor user experience and are at risk of churning.

 

Solution

The operator has been using Nova Analytics for 5 years to:

  • Assess and benchmark handset performance
  • Measure mobile data experience per handset
  • Analyze handset behavior and interactions with network equipment
  • Detect / reconfigure / withdraw faulty devices
  • Create a bundle with the best performing handsets

 

Device performance

Benefits

  • Better quality of experience
  • Faster mobile entertainment and service adoption
  • Improved network equipment efficiency
  • Increased negotiation power with handset manufacturers

 

Related products

Nova Analytics Astellia

Nova Analytics:

Multi-dimensional Business Intelligence

Nova Analytics is a business intelligence application to help you make effective and informed decisions through multi-dimensional insights. Nova Analytics is designed to meet multiple needs within your organization including: network optimization, customer value management, customer experience management and service quality management.

Related resources

Subscribe to our newsletter