Knowledge box


Extend customer lifetime value

Get a better understanding of customer QoE and usage to differentiate yourselves, drive customer loyalty and improve your Net Promoter Score (NPS).




“Zain is strongly committed to offering our valued customers the most appealing products and services. Together with our partner Astellia we worked on innovative CEM use cases to improve end user experience, raise customer satisfaction and generate new revenue streams. A few examples are churn prediction, dynamic subscriber base segmentation, NPS prediction and advanced QoE metrics for popular applications such as YouTube.”

Eng. Sultan Abdulaziz Al Deghaither

Chief Technology Officer, Zain Saudi Arabia

Zain KSA logo

Related products

Nova Analytics Astellia

Nova Analytics:

Nova Analytics is a business intelligence application to help you make effective and informed decisions through multi-dimensional insights. Nova Analytics is designed to meet multiple needs within your organization including: network optimization, customer value management, customer experience management and service quality management.

Subscribe to our newsletter