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Let us help you deliver the best customer experience to improve loyalty, increase ARPU and drive customer lifetime value.

Customer Experience Management impacting factors

A multitude of elements have an impact on the customer experience:




360° view

In order to decide how and where to optimize the network and to ensure a good customer experience, mobile operators need a holistic, end-to-end view of the subscriber, network, device and application interactions.


Astellia’s solution correlates control plane, user plane and call trace information. It thereby provides this end-to-end view, from radio all the way up to the core with precise geolocation information.


This allows the operator to identify low performing network elements, measure device impact on the network, benchmark handsets, analyze application usage and understand customer mobility.


Astellia not only brings this 360° view of the subscriber experience, but also identifies the root cause of the problems a subscriber might face.

CEM use cases

Astellia helps you turn customer data into market differentiation, more personalized offers and new revenue streams.

“Zain is strongly committed to offering our valued customers the most appealing products and services. Together with our partner Astellia we worked on innovative CEM use cases to improve end user experience, raise customer satisfaction and generate new revenue streams. These use cases also helped us in shifting our operations from network centric to customer/service centric.”

Eng. Sultan Abdulaziz Al Deghaither

Chief Technology Officer, Zain Saudi Arabia

Zain KSA logo

“We are honored to receive the Global Telecoms Business (GTB) Innovation award for the project “Predictive CEM Analytics”. Innovation is one of the core brand values of Astellia, so we highly value this independent endorsement of our excellent team work and unconditional commitment to Zain.”

Ali Wansa

Managing Director Middle East, Astellia

Global telecoms business awards 2017

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