Knowledge box

CEM… Let’s get started

Let us help you deliver the best customer experience to improve loyalty, increase ARPU and drive customer lifetime value.

Customer Experience Management impacting factors

A multitude of elements have an impact on the customer experience:

 

 

 

360° view

In order to decide how and where to optimize the network and to ensure a good customer experience, mobile operators need a holistic, end-to-end view of the subscriber, network, device and application interactions.

 

Astellia’s solution correlates control plane, user plane and call trace information. It thereby provides this end-to-end view, from radio all the way up to the core with precise geolocation information.

 

This allows the operator to identify low performing network elements, measure device impact on the network, benchmark handsets, analyze application usage and understand customer mobility.

 

Astellia not only brings this 360° view of the subscriber experience, but also identifies the root cause of the problems a subscriber might face.

CEM use cases

Astellia helps you turn customer data into market differentiation, more personalized offers and new revenue streams.

“Zain is strongly committed to offering our valued customers the most appealing products and services. Together with our partner Astellia we worked on innovative CEM use cases to improve end user experience, raise customer satisfaction and generate new revenue streams. These use cases also helped us in shifting our operations from network centric to customer/service centric.”

Eng. Sultan Abdulaziz Al Deghaither

Chief Technology Officer, Zain Saudi Arabia

Zain KSA logo

“We are honored to receive the Global Telecoms Business (GTB) Innovation award for the project “Predictive CEM Analytics”. Innovation is one of the core brand values of Astellia, so we highly value this independent endorsement of our excellent team work and unconditional commitment to Zain.”

Ali Wansa

Managing Director Middle East, Astellia

Global telecoms business awards 2017

Related products

Nova Analytics Astellia

Nova Analytics:

Nova Analytics is a business intelligence application to help you make effective and informed decisions through multi-dimensional insights. Nova Analytics is designed to meet multiple needs within your organization including: network optimization, customer value management, customer experience management and service quality management.

Nova Explorer Astellia

Nova Explorer:

Nova Explorer is a powerful application for deep end-to-end troubleshooting (from RAN to core), problem root cause identification of customer complaints and quality degradations over multi-technology networks.

Nova Geo Astellia

Nova Geo:

Nova Geo is a multi-technology & multi-vendor radio optimization tool which measures RF coverage and quality of the network. It facilitates daily radio optimization tasks by automating recurrent analysis and reduces drastically the number of drive tests.

Subscribe to our newsletter